檳榔嶼

Finding the Right Words in a Crisis
  - Replace long words with short ones
    - If you care about being thought credible and itelligent, do not use complex language where simpler language will do., Thinking, Fast and Slow.
  - Find analogies
    - Our brains don't ask, "What is it?" They ask, "What is it like?"
  - Personalize the crisis
  - Observe the rule of three

Good Leadership Is About Communicating "Why"
  - Communicatiors often overlook answeringwhy for two key reasons
    - They assume explaining what and how is the fastest way to influence their audience.
    - They think the answer to why is so self-evident it doesn't need unpacking.
  - 3 Strategies
    - Ask some good what questions
      - What would the state of the human condition be if we did or didn't do this?
    - Follow up with because
      - We need to improve our process, because ____.
    - State alternate perspectives