檳榔嶼

Link : https://www.linkedin.com/learning/communicating-to-drive-people-to-take-action

Connect with you audience
  - Prioritize Establishing a Connection:
    - Credibility
      - Demonstrate experience
      - Show, don't tell
      - Behaviors that undermine credibility
        - Arrogance
        - Entitlement
    - Likeability
      - Keep Common Interesets in Mind
    - Trust

Appeal to the head and he heart
  - Connect on the emotional level
  - Persuade with Emotion
    - Personal Stories
    - Meaningful questions
  - Emotions drive behaviors

Facilitate buy-in and follow-through
  - Strive for timely decisions
  - What is the cost for not taking action?
    - Consider how to make people easy to say yes

Identify audience pain points
  - It's not about us, it's about them.
  - Explore your audience's pain points
  - Common Pain Points
    - Costs too much
    - Takes too much time
    - Takes too much efforts
    - Not relevant
    - Negative past experience

Know what motivates your audience
  - Personal Motivator : 
    - An enhanced sense of self
    - Financial pay off
    - Time
    - Ease
    - Immediate relevance

Create aha moments
  - Tell relevant personal stories
  - Follow up with questions to draw people in
  - It's not just the story that matters ... it's what happens after you share it
  - Preparing for Action
    - Clarify the aha moment you'll create
    - Select the questions you'll ask

Communicate persuasively
  - Focus on identifying your listerner's internal dialogue
    - If you are anything like me, you ...
    - I know that [blank] is really important to you
    - I suspect you might be scared that ...
  - Use words that spark thoughts and feelings that feel good
  
Counter objections proactively
  - Call out what your listener may be thinking and refocus their attention
    - Many of people's objections are based on pain points, like fear, finances, limited time, or past experience.
  - Ask questions to reveal the benefits of action

Communicate asks clearly
  - Follow up and finish strong
  - Keep your final call to action simple, concise, direct, and action oriented.
  - Make a Compelling Case
    - Create connection
    - Speak to the head and the heart
    - Create urgency
    - Spark aha moments
    - Use persuasive language
    - Address objections