檳榔嶼

- Three Tips :
  - Make no more that three points!
  - Explain difficult ideas three different ways!
  - Make an important point three times!

- Becoming a better communicator takes more that memorizing tips - it's a process. Commit to a gradual transformation.

- Use a persuasive story pattern
  - Beginning : Dream, Leap
  - Messy Middle : Fight, Climb
    - Ugly interior changed
  - End : Arrive
  - 5 Stages :
    - Dream : A moment of inspiration
      - Invite your audience to go on a journey with you
    - Leap : A moment of commitment
      - Be clear about what you want your audience to do
    - Fight : A moment of bravery
      - Embolden your listeners. Think of this as a rally cry.
    - Climb : A moment of endurance
      - Help your audience muster the energy to re-commit and keep going on the journey with you.
    - Arrive : A moment of reflection
      - Help your audience weigh the cost of their sacrifice. Create a cathartic release.  

- Make Deals Like an FBI Negotiator
  - Tone of Voice
  - Smiling
    - Flip the "positive switch" in your counterpart's brain with a warm and welcoming tone. A happy brain works 30% better and is more receptive to collaboration.
  - Inflection
    - Inflect downward to signal that your term is non-negotiable.
    - Inflect upward to signal encouragement and put your counterpart at ease.
  - Mirroring
    - Repeat the last 1-3 words of your counterpart's statements.
    - Use this technique to buy time, especially when you're unsure of your next time
    - Treat your counterpart's responses as clues about the firmness of her position
  - The 'F' bomb
    - The word 'fair' can be a bad sign. Pay attention to how it's used, and use it wisely.
    - Accuse your counterpart of being 'unfair' when you want to take an aggresive advantage.
    - When your counterpart accuses you of being unfair, it may signal that you're being to aggressive.
    - Beware. If you overstep, your counterpart will likely :
      - End the negotiation
      - Make implementation painful

- Guide to deliberate listening
  - Give the speaker your undivided attention. Let them know that you're listening.
  - Make sure you're both on the same page. Repeat back what you think you heard.
  - Discuss the details of what you're trying to accomplish. Share information.
  - Agree on an action plan.