檳榔嶼

Put your feet in their shoes.

- Know You Audience
  - Read the room : Use W5 form
    - What is your next speaking opportunity?
         Staff meeting? Conference?
    - Who are your decision makers?
         Who are you trying to make connections?
    - Where and when will this take place?
         Keep attendee demands in mind, dinner? sleep?
    - Why is this communication important for your listeners?
    - Why is this communication valuable for you?
       Tell you audience, your purposes are very important

- 5 steps to understand objectives, communications to succeed
  - Identify your goal in one sentence
  - Anticipate your decision makers' cares and concerns
  - Address their cares and concerns that you may be thinking
  - Use the words "You are right" to show you understand their concerns
  - Share the good news how you address their cares and concerns  

- Compose a successful opening
  - Open with 3 Did You Know? questions.
  - Link the word "imagine" to 3 benefits of your product
  - Segue into what the next

- Organize your ideas
  - Organize your thoughts by numbering them
  - Step 1 : Select how many ideas to cover
    - 30 minutes : maximum 3 ideas to cover
  - Step 2 : Name your process using alliteration
    - Name it and Number it
  - Step 3 : Highlight your numbered points
    - Use your fingers to highlight
  - Bookending : Finish a presentation with information from the start

- Select winning language : turn no to yes
  - Anticipate why someone might say no
  - Bridge with and (creates cooperation) instead of but (creates conflicts)
  - Articulate what you can do : use can instead can't

- Compose a successful close
  - Passive close --> Active close
  - Presentation goal is to encourage people to take actions
  - Closing the Purpose
    - Repeat your name
    - Make a visual self-reference
    - Identify a time and location
    - Offer incentives to create opportunites to talk
  - Give people reasons to react what you said

- Craft compelling stories
  - Empathy Telescope : identify indivisuals
  - Make sure your story features one person

- Personalize your content
  - Sensory Details
    - Describe the situation
    - Explore smells and sounds
  - Characters
    - Who are they?
    - What moo are they in?
  - Experience it
    - Use emotion
  - Narrative : repeat the conversation
  - Epiphany
    - Provide a moment of understanding
    - Provide a moral to the story

- Interact with your audience
  - Have you ever had a goal that didn't work out ... ?
  - Did you feel like a failure ... ?
  - Did you decide to give it one more try?
  - Make You Actions Matter
    - What is the primary point?
      - Hook
    - Think of 3 "you" questions
      - Hinge

- How to use visual aids
  - Act out the problem to help your audience experience it
  - Use a prop
  - Act out the problem
  - Show your solution
  - Practice using your prop

- Create memorable takeaways
  - What can people repeat from your communication?
  - Phrase-That-Pays
    - Short, powerful soundbite of information
      - Alliteration : Words that start with the same sound
      - Iambic Meter : Words put to a beat are easier to repeat
      - Rhyme gets remembered over time.
        - Wordplay make your messages memorable

- Establish your credentials
  - Bring up your unique talents in reference to the job
  - Share why your skills will benefit the team
  - Talk about the problems you've solved

- Practice delivery
  - Don't practice your speech in front of the mirror
  - Rehearse while walking instead
    - Go for walk before presentation
  - Physically and mentally warm up before your speech
  - Speaker Shots
    - Opening
    - Key points
    - Close
  - Practice adapting to what's going on around you
  - Stay focused on your message instead of distractions

- Exude executive presence
  - Exuding an executive presence is key
  - 4 Ways
    - Stand in a strong position
    - Hold your hands apart
    - Project your voice
      - Your value will be judged by your volume of voice
    - End with downward inflection

- Know your message
  - Create a clear message for your presentation
  - Have one key message
  - Make your message actionable
  - Repeat your key message
  - What do I what people do differently

- Answer tough questions
  - Addressing Complaints : Don't explain
    - Agree, Appologize, Act
  - Addressing Accusations : Don't defend or deny
    - Tackle the real issue : what make you think that?
  - Addressing Blame
    - Focus on the future
    - Look for solutions

- Communicate the unknown
  - Anxiety --> Not knowing
  - Facing the Unknown
    - Go beyond "I don't know"
    - Tap into the crowd, that's a good question
    - Reply at a later time
  - Change the conversation
  - Keep cool