檳榔嶼

Curiosity is key to audience engagement.

- Hook
  - Start with a hook : Creative opening to engage an audience
    - Relatable
    - Memorable
  - Start a story
  - Share an overview

- Build credibility with a story
  - Share the problem you faced
  - Acknowledge you didn't know it all
  - Offer the solution you found

- Share a personal sotry
  - Personal Stories
    - Are relatable
    - Evoke empathy
    - Build connections
  - 3 things
    - Identify something you wish you had known
    - Admit a mistake you've made
    - Share a goal that feels unachievable

- Craft a hypothetical story
  - You don't want to share confidential information
  - You don't have a real-life experience related to the content
  - 3 strategies
    - Common problems that your audience might face
    - Introduce some urgency or necessity
    - Identify a cautionary tale
  - Turn the problem into your talk's hook

- Uncover the story behind the data
  - Share why someone would leverage data in business
  - 3 impacts
    - Monetary impact
    - Product Quality
    - Productivity

- Test your story
  - Clarify your ideal audience : precise
  - Ask if it's a common experience
  - Question if it'll bring up emotion
  - Test it on someone

- Weave your story throughout your talk
  - Beginning --> Middle --> End
    (background)   (conflict)    (Conclusion)

- Edit your story
  - Record yourself delivering your story
  - What to Look For
    - Qualifying phrases
    - Repetition Removal
    - Timing
    - Extra information : stick the main idea of your story
  - Leave your audience wanting more

- How stories engage technical audiences
  - Context
  - Challenge
  - Solutions
  - Takeaways