Understand your audience's needs and concerns
- Get to know you audience : why they are listening to you
- Are they attending voluntarily?
- What are their professional motivations?
- What are the demographics (age, income, etc.)?
- Determine audience concerns
- Have others presented to this group before?
- What are past issues speakers came across?
- Is there past for footage to review?
- Are you prepared for the difficult questions?
How to Neutralize negative audience members? (Neutralizaing the Negative.pdf)
- Introduce any potential "issues" yourself
- By addressing sensitive issues, you have control over them
- Listen, acknowledge, and stay calm
- Staying calm and friendly can help you move the conversation forward.
- Look for the area where you can mutually agree
- Stick to the subject, keep the issues on track
- Include the entire audience
How to capture an audience's attention
- Involve the audience immeidiately
- Share a thought about your audience's world
- Take a group selfie
- Get your audience talk quickly : put spotlight on them
- Have a strong presence
- Body Language
- Facial Expression
- Clothing
- Physical stance
- Know the first few minutes of your presentation really well
Identify five key personalities in your audience
- The skeptics : who feels he or she knows more that hte presenter
- The outspoken heckler : loud, disruptive audience member
- Make a joke, and then pass
- The positive onlooker : supportive, friendly
- The Key Opinion Leader : with influence
- The Vocal Champion : speaks positively on your behalf
Tips to identify and manage hecklers
- The Joker : Looks for attention and laughs
- Joke back, and go back the original track quickly
- The Corrector : Thinks he or she know more than the presenter
- The Constant Complainer : Interrupt to express dissatisfaction
- The Bored, Uninterested Participant : not seem focused or interested
- Sometimes, put the spotlight on them
Build audience champions
- Helps combat unruly personalities
- Before presentation
- Use the social media to discuss with people
- Follow an event hashtag and use it, learn audience in advance
- Arrive early and make friends
- During Presentation
- Bring you energy A game : show your passion, closer to pepple
- Tap into the power of human emotions
- Involve your audience immediately
- Use the power of eye contact
Tips to sticking to your agenda: Small Group
- Prepare and share your agenda in advance
- Let your audience know you care
- Set up sharing ground rules in advance
- Avoid the standard presentation
- Learn the art of questioning the question
- Read body language in close settings
Tips to sticking to your agenda: Large Group
- Connect emotionally with your audience
- Share something private about yourself
- Pay attention to everyone in the audience
- Bring your best energy
- Don't rush through your presentation
- Rush implies you're nervous, not familar to your topics
- Know your material like the back of your hand
- Be sure to use the right visuals
Four tips to keep your composure
- Physical positioning : Don't close your body to your audience
- Hand gestures : Keep your hands open
- Head nodding
- Posture : open for the discussion
How to address tough questions : Keep passion and genuine
- Establish guidelines early
- Let your audience know when is Q&A
- Repeat tough questions back to the audience
- Be concise
- Can introduce other experts to them
- Do not completely dodge the question
- Be Switzerland and stay neutral
- Clarify information that's research based and factual
Set the limits on Q&A
- Take questions anytime during your presentation
- Use this approach in longer presentations with fewer time constraints
- Take questions at defined points in your presentation
- Take questions at the end and or after the event
- Leave enough time for Q&A
- Have a follow-up plan
How to command the room
- Define "commanding presence"
- Create your own style
- Tactics
- Let go of all of your stress and any unrelated thoughts before your presentation
- Focus on the signals you're sending to the audience
- Be bold and go big in everything you do
- Confidence is key in commanding the room