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Take the audience into the past:
- This is what was happening yesterday.
Bring them to the present:
- I'm speaking right now. There are some of the challenges, some of the issues we've going on.
Take them into imagined and wonderful future:
- Maybe if we don't put this right, if we don't learn this project, this is what will happen tomorrow.
You may say:
- This is what was happening in our industry 5 years ago
- This is what's happening now
- This is what's going to happen in the future 5 years from now
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