檳榔嶼

You need few words to tell stories.
  - Beauty != Good Story
  - Not art telling
  - How to make connections between visuals and words?


Useful Tips
  1. Know that what you say and what you show are not the only story
  2. Help the audience make a connection
  3. Help the audience find some meanings

Spin a yarn
  - 5 Threads
    1. Stimulate curiosity
    2. Relate with analogies
    3. Use "you" or "your"
    4. Ask interesting questions
    5. Don't be too serious
  - Another thread : build upon a relatable experience

Weave a story together
  - 5 Story Helpers
    1. Anecdotes : most useful
      - show relevant
    2. Case studies
    3. Examples : when trying to justify some part of your larger story
    4. Scenarios : not widely used
      - At the start of your story
      - help audience think about key questions
    5. Vignettes

Story Structure

  - The conflict is where you draw in your audience.
  - You don't want to spend too much time talking about all the experiments
    - only to simulate curiosity

Introduce the plot

7 Plots
  1. Overcoming the monster
  2. Rags to riches
  3. The quest
  4. Voyage and return : post-mortem
  5. Comedy
  6. Tragedy
  7. Rebirth

Present conflict
  - people often think tales connect to success
  - See you data can tell different stories
  - Best way to present your data

    - What do we do about it?

Define details
  - You can use these details to draw people in. It helps them create a mental image as they listen.
  - Getting people involved in studies without needles was the best way to increase number of participants.
  - Use little details to make audience feel struggles

Reporting isn't telling

  - The storytelling session is not the right place to just present the data
  - Powerful Anecdotes
    1. Encourage audience participation
    2. Promote questions

Know your audience
  - Warming the room
  - 5 types of audiences
    1. Observers : keep stories interesting
    2. Gatekeepers : Look inside
    3. Managers : use examples to show how departments work together
    4. Experts : Ask details
    5. Executives : How do you see the impacts of this?

Believe what you say


  - If you don't convince yourself that your story is interesting, you cannot convince your audience.

Work with data
  - A story has a plot, characters, and conflict.
  - Imagine that you get an unlocked smartphone in the airport, will you only read the data inside?

Introduce visuals
  - Telling a story : connect you audience to a larger meaning
  - Simplify visuals



Eliminate Distractions : Simple and Focus
  - Strip away anything that doesn't enhance the story.



Metaphors : connect something you know to something you don't know
Set a vision
  - Contrasts are the ability to separate the current context with a vision for future.
  - EVA : Engagement, Vision, Authenticity


Motivate the audience
  1. Know your audience
  2. Create an emotional connection
  3. Provide some context
  4. Make your audience care
  5. Use metaphors
  6. Use a clear contrast
  7. Create a clear call to aciton

Avoid pitfalls
  - Your audience need the meaning behind the data.


Course : LINK