檳榔嶼

Five Questions :
  - What are our broad aspirations for our organization & the concrete goals against which we can measure our progress?
  - Across the potential field available to us, where will we choose to play and not play?
  - In our chosen place to play, how will we choose to win against the competitors there?
  - What capabilities are necessary to build and maintain to win in our chosen manner?
  - What management systems are necessary to operate to build and maintain the key capabilities?

How to think about strategy
  1. Strategy as an integrated set of choices - what are the difficult trade-offs?
  2. Strategy as differentiation - trying to be in a category of one
  3. Strategy as a segment-specific focus - be careful about jumping into adjacent segments
  4. Strategy as relative superiority - between you and your competition

Strategy is how your organization chooses to deliver its products or services to meet your customers' needs.

Two major elements of a good strategy :
  - Value Proposition
  - Value Chain

Dynamic Strategy
  - World Changes, Need a strategy alive
  - Open, Adaptive, Not Solid and Solved

Why Important?
  - Excellent execution is not enough to remain successful
  - Help you or your organization continue to thrive

Your Role:
  - Analyze information to develop you or an organization-wide strategy
  - You and your unit may create and execute action plans
  - You may initiate your own strategic planning process

Creating Strategy
  - Strategic planning process : the result of it is strategic plan
    - A strategy is sound
    - All units are aligned with the strategy
    - Strategy implementation is effective
  - Strategic plans usually contain
    - Direction statement : a summary of the organization's vision, mission, and values that guide the strategy
    - Strategic objectives : goals and outcomes that represent achievement of a strategic vision
    - Priority issues : key issues that the organization needs to tackle to be successful
    - Action plans - specific steps the organization needs to take to accomplish its priority items and reach its objectives

  - How IBM's Vision Changed Strategy Execution

The Strategic Planning Process : a blend of art and science
  - Understand what you currently do
  - Determining what you want to become
  - Planning how to get there



SWOT Analysis : Link