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The Recipe for Great Communication : Link
5 Ingrediants  
  - Clarity : Make Your Point Clearly
  - Brevity : Make Your Point Quickly
  - Context : Make Your Message Relevant
  - Impact : Make Your Message Memorable
  - Value : Make Your Message Valuable

Communicate Your Case
  - Understand your audience
    - What you want them to do
    - What they value/care about
    - What they stand to gain
    - Their level of risk tolerance
    - How they like to receive information
  - Make your case with visuals : no more that 7 slides to make your case
    - Slide 1 : The executive summary
    - Slide 2 : 2 or 3 alternatives you considered
    - Slide 3 : A summary of the costs and benefits you considered
    - Slide 4 : Your recommended solution and why you chose it
    - Slide 5 : The risks associated with this recommendation and how you plan to mitigate them
    - Slide 6 : The high-level milestones you expect to achieve; people and resources needed for each milestone
    - Slide 7 : A reiteration of why the opportunity is important
  - Be a savvy presenter
    - Be succinct
    - Tell a story
      - Identify the strategic need or opportunity
      - Lay out your project approach
      - Describe the specific costs and benefits

    - Address resistance
      - Be respectful
      - Validate feelings
      - Provide a straightforward response
      - How to React Non-Defensively
        - Pause and Preparation
        - Ask for clarification
        - Align with the question
        - Don't use "but" or "however"
        - Keep it brief
    - End on a postive note

Communicate with Empathy
  - Good communication occurs whey the other person internalizes what you have to say
  - Start by using language that the listener will understand. Consider you context.
  - Mirror the listener emotional state

Empathetic Listening
  - NOT
    - Giving Advice like "I think you should ..."
    - Explaining your situation "But I didn't mean to ..."
    - Correcting the person "Wait! I never say that!"
    - Consoling the person "You did the best you could ..."
    - Telling a story "That reminds me of the time ..."
    - Shutting down feelings "Cheer up. Don't be so mad."
    - Sympathizing "Oh your poor thing ..."
    - Interrogating "How come you did that?"
    - Evaluating "You're just too unrealistic."
    - One-Upping "That's nothing. Listen to this!"
  - To DO
    - Create a safe space
    - Pay attention to body language
    - Use thoughtful, open-ended, empathic questions
    - empathetic listening is a gift you may give
    - summarize that you heard in your own words : introject, don't interrupt.

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